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Retailtainment: Innovation that Drives In-Store Sales
The art of selling more products by creating an in-store experience is nothing new. With new digital technologies we need to open our minds and look at the possibilities retailtainment, tying...
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Creating the Mobile User Experience – Part 1
Have you ever looked at your website from a mobile phone? Is it as bad as most mobile browsing experiences outside an application? Your consumers are using mobile phones to visit brand sites are doing...
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Web 3.0: Are We There Yet?
Most of us began our love affair with the Internet with Web 1.0 around 15 years ago. Lovingly called ‘the age of the online brochure’, the interweb was mostly just another broadcast channel. As...
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Mobile-optimized, responsive design or app?
I was recently asked by a prospective client whether they need to bother having a mobile version of their corporate website or even to make it mobile-optimized. After all, business people don’t...
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Espresso of Innovation: Getting In Touch With Haptics
By Rufus Chuter, communication planning director, Draftfcb New Zealand Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and...
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Espresso of Innovation: Warning, Contains Additives
by Simon Sievert, digital architect, Draftfcb New Zealand Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology...
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Espresso of Innovation: Spotlight on CES 2014
By Thorsten Linz, chief digital officer, Draftfcb Munich Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology...
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